Competitiveness Development of Tourism Human Resources Facing the ASEAN Economic Community in 2015: A Case Study on Hotel Human Resources in Jakarta and Bali

Nila Krisnawati, Rudy Tobing, Rachman Sjarief

Abstract


The assessment from the world economic forum in the travel and tourism competitiveness index report in 2013, put the competitiveness of Indonesian tourism in the world ranking of 70 out of 140 countries and the ranking of 3 for human resources (HRs). There are many factors that influencing competitiveness of HRs. Chan and Katau (2007) claimed that hotel performance has positive relationship with HR system, however, it did not explore the HR competitiveness yet. While Wang (2013) stated some factors related to technological at small medium enterprises are living condition analysis and evaluation indexes. Those findings did not represent specifically on the HR competitiveness at hotel industry. It is necessary to conduct a study to perform the HR competitiveness model as valuable benefit for the hotel. The research method used descriptive qualitative. The in-depth interview and focus group discussion have been delivered from 43 stars management hotel representatives in Jakarta and Bali. The result shown that beside core competency, there are other influencing factors including emotional quotient, local wisdom, and capabilities to HR competitiveness model for hotel industry. This study brings a significant contribution to the development of HR at hotels for rank-file and top management level. Further, the result improved current HR program to enhance hotel business strategy. This is one of the few research studies crafting the model of HRs competitiveness in hotel industry by taking only stars hotel in two big cities in Indonesia.

Aus. Aca. Busi & Eco. Rev Vol 3(2), April 2017, P 76-87


Keywords


Competitiveness; Human Resources; Hotel; ASEAN Economic Community

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